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Shape the Future.
Yourban is the first Consumer Intelligence Software specialized in Local Places.
Using BI, Search Intelligence and Artificial Intelligence, our software allows you to reach your local audience more effectively and design offers tailored to local specificities, while freeing up time for your teams.
✓ Free trial, no credit card required!
✓ Analyze the physical and digital market
✓ Reveal emerging trends locally
✓ Tailor content with Diego, our AI powered by local Google Insights
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ELEVATE YOUR GAME
#1 Local Consumer Intelligence Tool
Phygital Market Analysis
Stay one step ahead of the local market.
Combine local Google insights with an in-depth analysis of the existing offer to identify business nuggets before anyone else. With Yourban, assess the aspirations and passions of local residents, while preserving their anonymity. All in just a few clicks.
✓ Segment your catchment area with Market Explorer
✓ Identify local business opportunities with Market Analyzer
✓ Keep an eye on weak signals with Market Insights
Content adapted to Local Interest
Communicate effectively with your catchment area
Automatically create SEO content tailored to the searches of people in your catchment area. Thanks to Google insights and our SEO expertise, boost your online presence, while saving your teams time.
✓ Know what interests your audience
✓ Automate the creation of your content: Blog, Google post, Social Networks, Newsletter,...
✓ Adopt Diego, an AI assistant expert in content creation, to relieve your team!
Insights to attract customers in shop
Boost your store visits with local insights
Turn your advertising campaigns into real in-store visit generators. Thanks to precise local insights and geolocated data, your Google Ads effectively target nearby consumers, maximising table bookings, foot traffic or even gift card purchases!
✓ Ads tailored to local interests
✓ A physical ROI, multiplied by 10
✓ Improve your CTR by up to 50
Bring your tools together in one place
Save your teams time.
Centralise and exploit all your data thanks to a comprehensive platform. Automate reporting, consolidate day-to-day B2C tools (market analysis, content creation, advertising) and prepare your artificial intelligence projects with reliable, structured data.
✓ Centralised omnichannel data: Google, social networks, web traffic and footfall.
✓ A ready-to-export Data Hub for your AI projects.
✓ Automated reports for rapid follow-up
WE ARE YOURBAN
Tangible results
Get a free overview of expectations in your area!
We take pride in making our work meaningful. Explore what we offer, completely free and with no commitment! We’d be thrilled to present the results for a location of your choice and address all your questions!
testimonials
Trusted by Industry Leaders.
This young company is now offering us modern, tailored tools that will enable us to operate more effectively in the retail sector. In a context where the legal framework for local authorities remains limited, the precision of this analysis offers us real prospects for action.
It promises to help us define merchandising plans for our commercial centres on a day-to-day basis, and to support our retailers so that they remain competitive in the face of supermarket giants and shopping centres.We have also extended our partnership with YOUrban to include sport and health.
YOUrban is much more than just a tool for the retail sector, it's becoming a lever for us to enhance the appeal of our regions."
Lucile Jaouen
Head of Shops, Town of Athis-Mons
A trusted partner in a phygital world
Generate high-performing marketing strategies, gain actionable insights to optimize your strategy, analyse competitors' performance and monitor your KPI - all in one platform.
Market Explorer
Market Insights
Market Analyzer
Create catchment areas free of charge and retrieve information on the associated audience. Isochronous, isometric: your free market research!
Access Google trends geographically and in figures. How many searches are behind your new offer? Will it be a hit?
Objectively assess the size of a market by comparing it with other markets in the same sector, in just one click.
Compare chains, brands or even companies quoted on the stock exchange!
Diego Content Creator
Ads Manager (soon !)
Data Hub
Generate high-impact local content in seconds. Generate content for your website, blogs, social networks or Google Post to boost your Store visit.
Internalise your SEA without it taking up any more of your time. The result? For the same amount of time spent: more control for your team and better results.
Save your teams time and free them up for reporting.
Store and sort your data for future artificial intelligence projects
Testimonials
Read our clients' success stories to see how YOUrban solutions have helped businesses achieve their goals and redefine what's possible in an omnichannel world.
All have been forced to review their approaches and analysis methods, taking into account the impact of digital on consumer choice and behaviour.
Analyses based solely on counting and tracking physical flows, even if they are digital, have become insufficient and too global.
Yourban responds to these new challenges by offering, in a single tool, the means to identify, quantify and qualify any digital request and its transformation into a physical flow and/or an act of purchase.
The range of possibilities offered by Yourban is impressive, making it possible to analyse a situation at a given moment, or over time, in one area or several areas at once, to compare the competition, to define a digital catchment area, etc.!
In a retail world that has lost many of its bearings, Yourban will give you back your bearings, with the right roadmap!"
Jérôme Le grelle
Adjoint au maire chargé de l'urbanisme - Le Chesnay
Ex- Directeur Retail CBRE
Ex-DG Rodamco
The aim was to better understand their expectations. The results, which were sometimes unexpected, enabled us to ask ourselves the right questions about how best to direct our actions."
Philippe Sajhau
Director of Data, Smart Cities and Innovation for the town of Noisy-le-Grand.
Amélie and her teams have developed many new features that have convinced us and that meet our day-to-day needs.
We're testing the new functionality linked to the creation of SEO-optimised content for all our websites and the initial tests are quite convincing.
It's a pleasure to work with the Yourban teams, who listen to our needs and develop the tool accordingly, while at the same time offering numerous new releases."
Grégory Balleydier
Digital Director, Altarea Commerce
Incidentally, we identified them from the outset, 6 months after their company was founded!
We've been working with Yourban ever since, developing their solution within the ecosystem.
In my opinion? Yourban is a digital solution that disrupts the property market and traditional theoretical studies through a solution that provides an immediate understanding of the uses expected in an area.
It's a powerful tool available to private players (property developers, promoters, retailers, etc.) and public players (local authorities, cities, town centre managers, etc.) throughout the life of a project."
Philippe Bacci
Transformation Leader, Ceetrus
Frequently Asked Questions
Your Questions, Answered. Get all the details you need to maximize your experience with YOUrban.
A "Google search" refers to the keywords people type into Google to find information on specific topics, products, or services. For example, if you're looking for a place to eat, you might type "restaurant near me" in Google Maps. Yourban analyzes how often these types of searches are made within a specific study area to understand local demand and trends.
In the digital world, we don’t refer to people as “inhabitants” but as “internauts.” An internaut is any internet user engaging with online content. They may not necessarily live in the area they’re searching about; they could also be workers or people who frequently pass through. This distinction helps us capture a broader view of interests and behaviors in a given area.
Geographic limits define the area of focus, such as a city or neighborhood, where we track search behavior. Physical limits refer to the actual boundaries of the selected area (like the city limits of Paris). However, Google data may include searches from nearby regions or broader areas due to how users search and Google aggregates data.
An isochrone trade area represents the distance people can travel to a location within a specific time frame. For example, it might show all the areas people can reach within 15 or 30 minutes from a given point, considering typical travel speeds. This helps businesses understand the realistic catchment area of their location based on travel time rather than just distance.
SEO (Search Engine Optimization) and SEA (Search Engine Advertising) help your business appear on Google when people search for relevant keywords. SEO optimizes your content to rank organically, while SEA involves paid ads that show up for targeted keywords. Both methods increase your visibility, drive traffic, and attract potential customers to your business.
Traditionally, businesses used INSEE data and foot traffic for insights. E-commerce has shown the power of focusing on demand through KPIs like Google searches to boost attractiveness. Tracking these searches for physical locations helps align offerings with real consumer interest.
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Discover Diego's Newsletter: each month, he explores global trends to uncover new trends in France and Belgium!